Changing the Copy Toner – that dreaded chore we all try to avoid, thinking the next person who walks up to the copier will take care of it. Sound familiar? Well, I am in the copier industry as a Director of Marketing and tend to brainstorm wacky ideas. One such thought is why not have Aromatherapy Toner.. the technology is there ..heat transfer would activate scents etc – can you imagine pleasant scents wafting from copy rooms? Changing Copy Toner could actually be fun,… a pick your scent of the week task.
Well interestingly enough our Director of Sales found an article in Road and Track and passed it along to me … here it is in a nutshell:
“ ….. Kumho now has a tire that smells. How does it work? Rolling friction produces heat that releases aroma from oil that is mixed into the raw rubber. Since the scent is infused in the tire rubber, the smell should last the life of the tire. Depending on the success of the lavender scent, Kumho might introduce other odors such as orange and jasmine. The ECSTADX is targeted primarily toward mid and full-size sedans owned by female drivers..…” – Article by Calvin Kim of Road and Track
Sounds intriguing, right? (Lavender is an odd choice thought – it’s been shown to relax and calm the nerves and even aid in sleep – Kumho may want to re-think using a scent that also functions as a sleep aid!)
My question is this: why are manufacturers who have a plethora of research data at their fingertips not thinking outside the box and exploring these opportunities?
Scent marketing is actually one of newest trends. I have been following this issue on my blog and I have just written about a scent marketing campaign in Sweden. You can read more here:
http://360view-molsson.blogspot.com/
Posted by: Merci | May 14, 2008 at 02:20 AM
I agree with you on the trend of scent marketing. Peak incentives recently ran a promotion of Mystery Flavor Chap Stick Game - winner received $5000- really creative - visit www.mysteryflavorgame.com - for ideas - I am contemplating using this concept in my next campaign.
Posted by: Rebecca | May 14, 2008 at 11:13 AM
LOL!
I like the idea - but would recommend looking into 50/60 ppm systems that use liquid toner and don't heat up the copier room.
No mess no fuss.
Posted by: Greg Walters | May 20, 2008 at 01:34 PM
What brand copier uses liquid toner? The toner that we use/sell are all dry- except of course the pigment based color copier tanks. Please let me know what brand copier is liquid - I am curious.
Posted by: Rebecca Jelfo | May 20, 2008 at 01:53 PM
An excellent point,surprising that the OEMs haven't implemented this yet. Additional costs invloved in production?
Posted by: Venkat Viduluri | August 26, 2009 at 08:11 PM